BINGO! The Numbers Game: How Analytics and Game Design Came Together | Lalit PATEL

Lalit will speak about how emphasis on metrics-driven game design helped propel their game Bingo Bash to No. 1 position of Top Grossing charts on iPad, Top10 on iPhone and Android. In an incredibly crowded mobile gaming market with next to zero organic growth and cost of user acquisition going sky high, there are thousands of games that can’t retain users or are having trouble breaking ground even with exciting new game play. Often, analytics is the secret ingredient these games are missing. This talk will share insights on how you can measure your games’ progress and back your decisions with numbers to improve user engagement and retention. It will also focus on how to use analytics to optimize your user acquisition efforts to bring down your cost and maximize ROI.

Delivered at Casual Connect Asia, May 2013.

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